Who is Cody Simpson? Sorry but I'm not that in to teen culture!?

Well I know the 2 JB's are really trendy but who is Cody Simpson I'm from the Philippines I only knew about Bieber last april and the HoBros a year ago then my dad buys this teen girl magazine from America and I saw this Bieber wannabe I checked his name and it was Cody Simpson. Who is he?